Mistic Media

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Introduction

The outdoor advertising is the oldest advertising medium in the world. Outdoor advertising has its roots since the earliest civilizations. From the early days of advertising, outdoor medium has been used to provide information, general interest messages, images.

Evolution of outdoor advertising

Three thousand years ago, the Egyptians employed a tall stone obelisk to publicize laws and treaties. Centuries later, wood-covered columns called axons announced the beginning of the Greek public games. In the past, the only places available were the market squares, the open spaces around the churches, and the buildings’ walls.
In 1450, Johannes Gutenberg invented movable type printing, thus outdoor advertising in the modern sense was launched under the form of the paper poster. When the lithographic process was perfected in 1796, the illustrated poster became a reality. In the late 1800’s and early 1900’s, outdoor poster advertising was dominant in all forms, sizes, shapes and places.
Gradually, measures were taken to ensure exposure of a message for a fixed period of time. In order to offer more desirable locations where traffic was heavy, outdoor posters began to erect their own structures. At the beginning of the 20th century, department store construction boomed, as retail stores gained strong positions in a rapidly increasing consumer market. These stores dramatically changed the ways that consumer goods were sold. Outdoor advertising suddenly became essential to the survival of every retail business, regardless of its size or product line.
Digital technology transformed, step by step, the painted outdoor advertising posters. Nowadays, the production's technological capacity of the advertising poster allows the messages' printing in large series (offset), medium series (serigraphy) or unique printing (digital). Today people meet your advertising message immediately you stepped outside your house. And just like always, your message cannot be thrown away.

 

Contact us

Address: Str. Costache Radu nr. 15 D, Pipera, Voluntari, Jud. Ilfov, ROMANIA, P.C. 077190
Tel: 0040212674464
Fax: 0040212674466
Email:
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Website: www.misticmedia.ro

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